$120m in revenue driven through impact.com

Some big-ticket purchases, such as a diamond ring or a mattress, don’t happen in one visit. They require research, comparison, and time to weigh options before a shopper decides. Along the way, most shoppers leave the site without making a purchase. On most e-commerce platforms, shoppers leave without providing any contact information, meaning they are gone for good.

Not for retailers on impact.com who partner with tech publisher Minty. Through the partnership, brands recover those shoppers mid-decision, from people who never provided their contact information and never returned on their own.

Across the impact.com network, Minty has driven more than $120 million in affiliate revenue, with an average open rate of nearly 50% and a post-click conversion rate of 14%. The moment a shopper is deciding, not the moment they convert, is where the real revenue sits.

About Minty 

Minty is the company pioneering Proactive Commerce, a model built to reach high-intent shoppers the moment their intent appears rather than waiting for them to act. On the shopper side, Minty operates minty.com, an AI-powered cashback site, app, and browser extension.

For brands, Minty is a full-funnel conversion engine. Its flagship product, Minty Recover, drives incremental revenue and new customer acquisition by reaching anonymous, high-intent site visitors who would otherwise be lost to the brand. 

Source: Minty

The Minty suite also includes: 

• Minty Promote: Syndicates brand offers across AI LLMS
• minty.com: Cashback platform that incentivizes shoppers to purchase and return
• Minty Prevent: Unique exit-intent overlay that grows first-party data.

Two partnerships, two different categories

Chris Lettera, Partnerships Manager at Minty, shared two partnership successes with a similar shopper journey. These brands have higher average order values, longer consideration windows, and buyers who typically require more than one visit before making a purchase.

A national sleep brand

Shoppers in the sleep category take time to decide, and most leave a site without ever identifying themselves. Through the impact.com partnership, the brand activated Minty Recover to re-engage shoppers after they left and open another path back to purchase. The channel has since driven more than $4 million in revenue over 14 months and become a meaningful part of the brand’s program.

A fine jewelry retailer

Jewelry shoppers tend to compare products and brands across multiple sessions before committing, which means purchase intent can run high without an immediate sale. Minty reached these shoppers during that comparison window and brought them back into the purchase journey. The partnership has grown since activation, generating more than $1.6 million in revenue over 14 months, with an average order value exceeding $1,800.

Both partnerships work for the same reason. Minty was built to close the exact gap that costs most e-commerce brands the sale.

Waiting for shoppers to convert no longer works 

Most e-commerce marketing waits. A shopper has to fill out a form, add an item to the cart, or come back on their own before a brand can respond. Lettera calls this the default model of digital marketing, and it puts brands a step behind the moment that actually matters. Minty built its business around closing that gap.

Minty calls this approach Proactive Commerce, and it’s the idea that value should reach shoppers before they go looking for it across all stages of the funnel. Instead of waiting for a shopper to raise their hand, Minty qualifies visitors while their intent is still live and reaches them directly—even if they are anonymous to the brand.

Minty built to close that gap 

minty.com gives shoppers cashback and rewards across its website, app, and browser extension, adding a reason to complete a purchase and come back. For brands, the company runs a full-funnel suite of products that put Proactive Commerce into practice at different points in the shopper journey:

• Minty Promote is a free tool that surfaces brand-verified offers inside AI assistants like ChatGPT, meeting shoppers where they increasingly research products.
• Minty Prevent turns exit intent into a one-click opt-in, pre-filling the shopper’s email where possible instead of asking them to fill out a form.
• Minty Recover sends direct-to-inbox offers that re-engage high-intent shoppers who left the site without converting and without ever sharing their contact information.

Minty is available to brands through the impact.com Marketplace, where it operates as one of the platform’s tech partners rather than a traditional affiliate.

Direct access to global brands with impact.com’s Marketplace 

The concerns brands raise about tech partners 

Every new partner type comes with questions, and tech partners like Minty tend to draw the same handful. Lettera hears them in nearly every sales conversation:

1. “It will require complex integration and dev work.” Brands assume a tech partnership means a new pixel, a new integration, and a line item on the engineering team’s backlog.
2. “It will cannibalize sales from my other channels.” Brands want assurance that the revenue Minty drives is new revenue, not existing revenue relabeled under a different partner.
3. “It will feel spammy and hurt my brand reputation.” On-site prompts and re-engagement emails carry a real risk of feeling intrusive if they’re built wrong.
4. “AI-powered offers mean losing control of my brand voice.” As Minty Promote surfaces offers inside tools like ChatGPT, brands worry that an AI assistant might paraphrase their message into something off-brand.

The solution: performance with peace of mind

Each concern above has a direct answer built into how Minty operates and how it integrates with impact.com’s platform.

Brand concern	Minty and the impact.com solution
“It requires complex integration and dev work.”	Minty activates easily through impact.com’s Universal Tracking Tag (UTT), already live sitewide for advertisers on impact.com. Minty also has a dedicated Shopify app. No developer work required.
“It cannibalizes my other channels.”	Minty’s device graph of 450M permissioned shoppers’ emails reaches visitors that no in-house tool can. Operating on a pure CPA model, it runs cleanly alongside every existing channel with optional suppression for active customers.
“It feels spammy and risks my brand reputation.”	Minty Prevent triggers only on genuine exit intent with a one-click opt-in. Minty Recover is SOC 2, CCPA, TRUSTe, and CAN-SPAM compliant, and sends from Minty’s own domain.
“AI offers means losing control of my brand voice.”	Every offer inside Minty Promote is brand-submitted and brand-approved before it’s ever syndicated to an AI assistant.

Activation without new dev work

The most common misconception starts with the word “tech.” Lettera hears it constantly. “The most common one is assuming a tech partnership means developer work, a new integration to manage, or some kind of risk or disruption to a brand’s existing setup,” he says. That’s not how Minty Recover runs.

Going live takes minutes. There’s no new pixel to install and no dev ticket to file, and most brands go live the same day, depending on your platform.

• Brands on impact.com: Setup runs through the Universal Tracking Tag, requiring no new pixel installation and no dev ticket.
• Brands on Shopify: A dedicated Minty app allows for the same fast setup.

impact.com’s track solutions let’s you plug into APIs, add UTTs, and more

Lettera frames the advantage in practical terms for brands considering tech publishers, like Minty, through impact.com. He mentions bringing on a new partner becomes “a configuration inside infrastructure that already exists, not a new build.”

In his experience, onboarding speed comes down to the brand’s own motivation more than to any technical hurdle. One key qualifying bar Minty applies is traffic. Advertisers need US traffic and a shopping cart on their site, typically at least 25,000 monthly unique US visitors on average over 12 months, with no ceiling as the brand grows.

A CPA-only model and a 450m device graph deliver incremental revenue

Incrementality is the question brands ask first, and Minty’s pricing model answers it before the conversation goes any further. Minty Recover runs on a CPA-only model, with no required flat fee and no long-term contract. There’s no risk in trying Minty, and it costs nothing if it doesn’t work. Because Minty is paid only on completed sales, it has no financial incentive to compete with a channel that a brand already relies on.

Align payouts to value with Dynamic Payouts  

Brands that want to isolate net-new or lapsed shoppers may end up suppressing existing customers entirely. Plenty choose not to, since Minty has also proven effective at reaching hard-to-convert segments within a brand’s own existing base.

The larger incrementality case, though, rests on what Minty can see that a brand’s internal tools can’t.

That reach comes from a 450-million-device graph paired with AI-powered matching, which connects anonymous, high-intent visitors back to a real, reachable shopper at scale. Most brands see significant volume growth within 30 to 60 days as send volume and matching ramp up. Within a few months, Minty typically establishes itself as one of the top three channels in a brand’s program. With no flat fee and no contract, brands carry no downside while that ramp happens.

Exit-intent triggers and compliance protect the shopper experience

On-site prompts and re-engagement emails only work if shoppers don’t experience them as an interruption. Minty Prevent’s exit-intent design only activates on real signals of high intent, not on every visitor who lands on the page. 

When a match exists, Minty can pre-fill contact information from the millions of shoppers already in its network, turning what would be a form into a single click. That lower-friction design is part of why brands see a meaningful lift in submission rates when they swap a manual-entry overlay for Minty Prevent.

Minty Recover maintains its own compliance standards to protect brand reputation in email. The program is SOC 2, CCPA, TRUSTe, and CAN-SPAM compliant, and every message is sent from Minty’s own domain, so nothing touches the brand’s sender reputation. Lettera says most hesitation around risk clears up once a brand sees how thoroughly the program is vetted.

Brand approval keeps every AI offer on-brand

Minty Promote raises a newer version of an old concern. As shopping research increasingly happens inside tools such as ChatGPT and Perplexity, brands want to know their offer won’t get paraphrased into something off-brand mid-conversation.

Lettera draws a clear line between what Minty does and what brands fear. 

A partnership built on good matches

Some brands discover Minty through the impact.com Marketplace once they’re already searching for a recovery partner. Others come through a direct introduction from the impact.com team, and a number come from Minty’s own outreach. Lettera highlights the impact.com team’s role as a differentiator in how those matches are made.

That’s the difference a good match makes. It’s part of why Minty’s results across the network already add up to more than $120 million, and why the next brand that partners with Minty is likely to see the same pattern—a shopper caught mid-decision instead of lost for good. 

Read other impact.com success stories: