EMAIL MARKETING TOOLS: The High 10+ Automation Instruments (+Free Ideas)

Many companies enhance their gross sales and buyer base by leveraging e mail for advertising. Electronic mail advertising instruments aid you design and create partaking emails, in addition to handle your contact lists. Apparently, it doesn’t value a lot to make use of e mail advertising instruments, particularly when you personal a small enterprise. Some e mail advertising instruments even supply free plans, whereas some permit you to ship automated e mail campaigns. On this article, we’ll see the highest 10 e mail advertising instruments accessible available in the market.

These high 10 e mail advertising instruments have particular options that aid you handle your contact record successfully.

#1. Fixed Contact

Fixed Contact is a newbie pleasant e mail advertising device. It has a helpful drag and drop e mail builder that helps you create compelling emails like a professional. You possibly can simply add textual content, pictures, movies, and occasions to your emails, utilizing the predesigned templates. With Fixed Contact, you’ll be able to ship automated emails, and likewise observe your lead conversions. 

A 60-day free trial can also be accessible, after which you’ll migrate to their paid plans. The paid plans are priced based mostly on the variety of your subscribers. 

#2. Sendinblue

Sendinblue is one of the best device for rising your contact record. It presents fully-automated e mail advertising instruments for rising a small enterprise. With their e mail automation characteristic and drag and drop editor, you’ll be able to simply customise your e mail advertising campaigns. Additionally they have lovely options like touchdown web page builder, Fb advertisements, retargeted advertisements, and enroll types. With these options, you’ll be able to simply convert your results in prospects.

The free plan permits you to have limitless contacts and ship as much as 300 emails in a day.

#3. MailerLite

MailerLite is among the many easiest e mail advertising instruments, and it ranks in our high 10 instruments. It has all the essential options essential to create e mail marketing campaign. Thus, it’s endorsed for customers who want an easy e mail advertising device. It additionally has e mail automation instruments, touchdown web page builders, in addition to pop ups and survey instruments. With the drag-and-drop editor, you’ll be able to simply design extremely partaking emails. You may as well optimize your campaigns with the A/B testing characteristic.

The free plan permits you to have as much as 1,000 subscribers and ship as much as 12,000 emails per thirty days.

#4. HubSpot

HubSpot is a superb e mail advertising device for sending automated emails. You possibly can rapidly and simply create and personalize your emails like a professional. The e-mail automation device permits you to set triggers to your customers.

You need to use their number of pre designed templates to create your emails,or, you need to use the drag and drop editor for a similar goal.

#5. Moosend

Moosend is among the greatest e mail advertising instruments for eCommerce retailer homeowners. Their eCommerce AI leverages machine studying and filtering to succeed in prospects with merchandise they could like, based mostly on their earlier buying habits. It additionally helps you monitor the best way your prospects purchase sure merchandise, thus, you’ll be able to promote these merchandise to them. Moosend additionally has the essential options of e mail advertising instruments. 

#6. GetResponse

GetResponse is a superb e mail automation advertising device. You need to use their options like touchdown web page builders, autoresponder, viewers segmentation, and automatic emails to nurture your results in prospects. It has a particular device known as Autofunnel. This device permits you to create funnels for gross sales, webinars, in addition to leads. These funnels embody emails, exit popups, touchdown pages, market automation, and many others. 

#7. AWeber

That is an efficient and reasonably priced advertising device. It ranks among the many high 10 e mail advertising instruments. AWeber has a easy pricing construction, supreme for these with small contact lists. It’s options can be found in each plan, as pricing relies on the variety of subscribers.

#8. Omnisend

Omnisend is among the many greatest e mail advertising instruments for eCommerce companies. The advertising device accommodates a number of options together with automated e mail and SMS messaging instruments that assist nurture results in prospects. With these instruments, you’ll be able to set automated emails like welcome messages, or deserted cart messages. Their channels additionally enable for segmented campaigns, thus, you’ll be able to promote your services or products to the precise buyer you need.

#9. Drip

Drip can also be device for eCommerce companies. They’re supreme for manufacturers that wish to moist their legs in e mail advertising. You need to use Drip to trace priceless buyer metrics based mostly on buyer intent and buying habits. It additionally gives glorious buyer assist that’s accessible 24/7. With personalization capabilities, highly effective segmentation choices, in addition to detailed analytics, Drip has bought every part you have to succeed with e mail advertising.

#10. ConvertKit

ConvertKit is one of the best e mail advertising device for bloggers, influencers, and authors. Their platform focuses extra on partaking and changing your prospects with touchdown pages, membership websites, and so forth. You need to use ConvertKit to create leads from guests to your blogs, YouTube movies, and different social media accounts. It additionally has options for constructing automated e mail funnels at reasonably priced charges. 

ConvertKit teams your contacts into one record, and nonetheless permits you to phase them based mostly on their habits that can assist you personalize your e mail campaigns. Their pricing can also be based mostly on the variety of subscribers you could have.

Some e mail advertising instruments supply free packages for small enterprise homeowners. Listed here are a few of them


MailChimp is among the many first e mail advertising instruments to supply a free plan, and has turned to be the favourite of most bloggers. However greater than that, Mailchimp has glorious eCommerce and e mail advertising instruments. With Mailchimp, you’ll be able to ship as much as 10,000 emails to about 2000 subscribers per thirty days. Its options embody the drag and drop editor, a touchdown web page builder, and instruments for social media advertisements and posts. It additionally has automation instruments like choices for deserted cart messages, and welcome campaigns. Mailchimp additionally enables you to join with instruments like Eventbrite, Shopify, and Salesforce. 

#2. MailerLite

MailerLite is among the many greatest free e mail advertising instruments accessible. The free plan offers you entry to virtually all important advertising options, nonetheless, you’ll be able to solely unlock the superior options  for $10. With MailerLite, you’ll be able to design gorgeous e mail newsletters, pop-ups, and surveys, and likewise design mobile-optimized e mail templates at no cost. Additionally, you’ll be able to ship a e-newsletter to your subscribers utilizing the delivery-by-time-zone characteristic. As well as, it has assist workforce that gives high-class dwell chat expertise.

#3. SendPulse

SendPulse has over 130 e mail templates to select from, making it straightforward so that you can create your emails. You possibly can as nicely use the drag-and-drop editor to create your emails. The free plan offers you entry to the extremely practical assist workforce, together with the dwell chat assist. Moreover, SendPulse has a ‘Resend’ characteristic that helps you resend unopened emails with completely different topics. That is extraordinarily priceless for time scrapped entrepreneurs. 

#4. Sendinblue

Sendinblue is a superb device for you if your online business depends primarily on transactional emails. They’ve intensive net developer apps that may aid you combine with their system to attain required technical processes. With their free plan, you’ll be able to have entry to an array of templates, personalization, A/B testing, contact administration, workflow editor, and real-time reporting.

#5. Benchmark

Benchmark has a free plan that features virtually all of the options in it’s paid plans. Along with the essential options that make up a advertising device, Benchmark has some superior options like social media integration, Google Analytics monitoring, and heatmapping. Benchmark is absolutely the right device you need to use to scale your small enterprise.

Some e mail advertising instruments have a particular automation characteristic that permits you to arrange automated e mail campaigns. These emails are despatched routinely upon the motion of your customers. A few of these instruments are:

#1. Wishpond

Among the many many options that this device has, is e mail automation. With Wishpond, you’ll be able to customise emails, and likewise run social content material, reductions and promotions.

 #2. Hubspot

Hubspot ranks among the many greatest advertising instruments for establishing automated e mail campaigns. It has a touchdown web page builder platform, and an all-in-one CRM. You may as well observe your e mail campaigns to know who opens your emails, and once they open them. Hubspot can also be reasonably priced, though you could have to pay extra for extra superior options. 

#3. Fixed Contact

Fixed Contact has straightforward to make use of options that permit you to ship emails with distinctive designs. With Fixed Contact, you’ll be able to prepare Fb fan promotions, coupons, and offers. It has glorious buyer assist and an autoresponder. Its paid plans are additionally reasonably priced.

#4. Drip

Drip is a straightforward and user-friendly e mail automation device. In the event you personal an eCommerce firm, you need to use Drip to arrange automated e mail campaigns. It has wonderful options like Electronic mail gathering know-how, drag-and-drop components, and able to use templates that can assist you create your emails. 

#5. Sendloop

Sendloop additionally ranks among the many greatest advertising instruments for creating automated e mail messages.  With over 80 free e mail templates to select from, you’ll be able to create automated emails like a professional with out the assistance of IT personnel. You need to use the drag-and-drop e mail builder to customise your emails as nicely. By utilizing this device, you’ll be able to run highly-effective automated e mail advertising campaigns. 

#6. is one other device appropriate for automated e mail advertising. It has a user-friendly interface that permits you to customise your messages simply. You may as well goal messages to your prospects and combine them together with your cell app. Its options embody in-context conversations, conversion monitoring, A/B testing, and buyer profiles. presents free plans for these beginning a small enterprise and introduces funds step by step because the enterprise grows.

#7. GetResponse

GetResponse is an efficient device for automated e mail advertising. It has helpful options like autoresponder, which makes e mail automation fairly straightforward. You need to use its drag-and-drop interface to design your workflows. It additionally has options for touchdown web page constructing and e mail advertising. 

#8. MailChimp

MailChimp is one other e mail advertising device that permits you to set automated emails to your small enterprise. You possibly can ship welcome messages to new subscribers routinely or ship birthday needs, and even abandon cart messages. Mailchimp additionally helps you personalize your order notifications out of your retailer and re-engage with inactive prospects. So to say, Mailchimp is nice for eCommerce retailer homeowners. Though the paid plans are fairly costly, Mailchimp presents glorious free plans. 

#9. Benchmark

Benchmark is an efficient choice for you when you’re in search of primary e mail automation software program. It has completely simplified options which make your work straightforward. It has a free plan in addition to a paid plan that begins at $13 per thirty days.

#10. Keap

Keap is a superb device for sending automated e mail campaigns. It has quite a lot of automation options that aid you to arrange e mail automation based mostly on your online business objectives. It is usually among the many greatest e mail advertising instruments that you need to use to develop your small enterprise.

Which is probably the most Necessary Facet of Electronic mail Advertising?

Gaining the recipients’ consent earlier than sending any emails is the one most vital step in any e mail advertising effort. Members who haven’t opted in to obtain promotional emails out of your group ought to in no way be included in such a mailing.

Why does Electronic mail Advertising Fail?

Using boring or spammy topic traces is a surefire solution to break your e mail advertising marketing campaign. The absence of a compelling name to motion, and the lack to divide up e mail correspondence into distinct teams amongst different causes could cause e mail advertising to fail.


Most of those e mail advertising instruments have virtually the identical set of primary options that you have to set your small enterprise going. The distinction typically lies of their superior options and their pricing. Whereas some instruments have particular options for automated e mail advertising, some others have options unique to e-commerce retailer homeowners. That stated, the selection of an e mail advertising device to make use of depends upon what you need, the kind of enterprise you run, and your price range.

Regularly Requested Questions

What’s e mail advertising known as?

Electronic mail advertising is a advertising channel that permits you to use emails to advertise and develop your online business.

Electronic mail Advertising instruments are service-based instruments that you need to use to advertise your online business services by means of e mail advertising.

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